While the
opening ceremonies start with the carrying and lighting of the torch, Ralph
Lauren is also finding themselves under fire for the garments that they created
for the event. The Ralph Lauren company,
which took over licensing in 2008, found itself under intense pressure, after
the ABC news report that gave broad exposure to the fact that the uniforms were
being produced in China, even though they have been produced overseas, or in
Canada for more than a decade, with little protest. But, politics is jumping into the fray, and
are making big statements to get big points from the public. Under the weight of the people, Ralph Lauren
released the following statement:
“For more
than 45 years, Ralph Lauren has built a brand that embodies the best of
American quality and design rooted in the rich heritage of our country. We are
honored to continue our longstanding relationship with the United States
Olympic Committee in the 2014 Olympic Games by serving as an official outfitter
of the U.S. Olympic and Paralympic teams. Ralph Lauren promises to lead the
conversation within our industry and our government to address the issue to
increase manufacturing in the United States. We have committed to producing the
opening and closing ceremony Team USA uniforms in the United States that will
be worn for the 2014 Olympic Games.”
Politics
aside-there was also great unrest about the actual design and price of the
garments. People have been up in arms
about that berets that have been specifically designed for the event, and the
affordability of the items themselves. Ralph Lauren stated that the
"outfits embody the spirit of American athleticism and sportsmanship"
but many are questioning the inspiration and voicing their unhappiness with this particular design. What do you think? Are the uniforms by and
for the people?
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