Friday, January 6, 2012
Ahead of the Curve...Nordstrom and Target Got It Right!
My good friend was kind enough to share this story with me, and I believe that it is definitely "Ahead of the Curve" worthy. The story, which is covered by The Look, is about Ryan, an adorable 6 year old, who has Down Syndrome, who's latest modeling gig is with Target. He has also modeled for Nordstrom, in their Summer catalog. Ryan is breaking through the mold of the child model and showing everyone that a model can be more than one dimensional, that there can be a positive result to modeling. On their blog, his mother says,
"We are very pleased that Nordstrom placed Ryan in their catalog. The whole process of modeling is an extreme confidence booster for him. He received so much warmth and caring from the Nordstrom crew that he thought they were there just for him! We are honored that Ryan is making the Down Syndrome community proud. He is a beautiful boy inside and out. He makes us better parents, and a better family."
Bravo to Target and Nordstrom for thinking outside the box! As stated in The Look, " The best thing about Target and Nordstrom’s casting of Ryan is that he’s not singled out in any way — he’s just another super cute kid smiling for the camera. The ads are inclusive, yet they aren’t trying to prove a point. They come across as completely ordinary, which in this case is a really wonderful thing"
I hope this opens the door to thinking outside the box to find models of all sizes, shapes, and colors. This is certainly a positive step in the right direction!